Raising the Bar for Social Responsibility

Victoria, a director of sales management in our advisory services segment, is championing the evolution of corporate responsibility—always exploring new opportunities to create true community partnership and impact.

May 17, 2023 3 Minute Read

Building charitable scale is not just about going bigger but having variety in the organizations and sectors we support.
Giving back is something that comes naturally to Victoria. “It’s how I was brought up,” she shares. “A gesture of kindness goes a long way to help or make things happen for those who need it. And now, teaming up with colleagues in a global organization like CBRE brings increased influence and impact to these efforts.”

Victoria has been a stalwart contributor to the Hong Kong office’s Corporate Responsibility efforts for more than a decade. Across her tenure, she has supported the evolution of Hong Kong’s CBRE Cares chapter and spearheads many of its flagship community engagement programs.

For example, Victoria leads CBRE’s regular volunteering commitment with Po Leung Kuk, an organization that provides care and social services to orphaned children. Several times a year, Victoria gathers groups of colleagues to visit the charity’s Newcomers Ward to spread festive joy and warmth.

Our longstanding relationship with Po Leung Kuk is a key component in CBRE Hong Kong being named a 15 years+ Caring Company. The Caring Company accolade, which CBRE has received for the past 18 years, is presented annually by the Hong Kong Council of Social Service. “I’m personally invested in helping maintain this recognition for the Hong Kong office. It covers not only our charitable contributions but also our employee benefits and environmental sustainability efforts.”

Victoria was also a catalyst for CBRE’s successful involvement in WELL DUNK!, a housing estate basketball league that fosters physical and mental development of young people through sports. “When we first invited the boys to our office, they were unfocused teenagers. Fast forward 10 months, and they were speaking like adults during the celebration dinner.” CBRE’s staff team trains with the teenagers and, with her encouragement, has expanded to 20 colleagues. CBRE sponsored a boys’ team during the 2021-2022 season and has added a girls’ team for the 2022-2023 season.

Always looking for new initiatives to support, Victoria regularly explores the latest community engagement opportunities and trends. She also meets with new employees, to encourage greater participation and seek new ideas.

“To me, building charitable scale is not just about going bigger, but having variety in the organizations and sectors we support. It’s also important to keep a local focus in what we do, because my colleagues—and CBRE—take pride in supporting the communities in which we work.

“There are so many causes that need help. If we don’t embrace these opportunities or reach out to the people right beside us, then we’re missing out on CBRE’s immense potential to make a difference.”

To learn more about how we’re realizing a sustainable future, download our Corporate Responsibility Report here.

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