Explore our omnichannel guide featuring the latest data and insights to understand how e-commerce, mobile and in-store shopping will combine to impact the retail and real estate industries today and in the future.
Omnichannel Retailing
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Are we through the worst of it? CBRE Research experts provide insights on what’s in store for the global economy.
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Consumer preferences and the role of the store continue to evolve in far-reaching ways.
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Article | Adaptive Spaces
Omnichannel Is Omnipresent: How savvy retailers integrate brick-and-mortar and e-commerce
January 20, 2023
Retailers are finding ways to make it easy for customers to interact with their brand
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The retail industry has undergone significant structural change with the long-term growth of e-commerce, compounded recently during the Covid-19 pandemic.
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Article | Intelligent Investment
What Is the Share of E-Commerce in Overall Retail Sales?
May 16, 2022
E-commerce is driving rapid transformation in the retail sector, but there is little consensus on what percentage of retail sales occur online.
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M-commerce refers to the share of online purchases made via mobile devices, including tablets, smartphones and other portable technology like smart watches.
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Buying power and shopping habits can vary greatly by generation. Though online shopping is popular across all adult age groups in the U.S., differences in how age groups engage with digital channels are an important focus for omnichannel brands and their marketing and sales platforms.
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E-commerce retail sales have been rising an average of 16% annually since 2010. Although the steep increase in e-commerce’s share of total retail has leveled off, digital sales will continue to redefine retail.
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As e-commerce sales continue to grow, some observers wonder whether e-commerce will eventually overtake or completely replace physical store sales.
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The term “omnichannel” has become the ubiquitous description for combining multiple channels to market, sell, buy and deliver goods.
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